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Why Velocity? The Window Is Only 18 Months Wide

Submitted by John Morris on Fri, 07/03/2009 - 18:53

How much time do you have?  Front and centre, the question of time is one of the most important questions facing any technology vendor. 

In high-technology, product lifecycles are probably a year or two.  Whether this information comes from personal experience, a scan of the trade press, or a review of serious literature on the subject by Geoffrey Moore or Clayton Christensen, the answer is the same.  You have a very short window of opportunity in which to establish your footprint.  You can call it "high -velocity technology diffusion" or you can call it a high-pressure lifestyle.  Regardless, when you deliver and win and establish your footprint -- that's only a ticket to play the next round!

In order to make it through a window of opportunity in time, high velocity business metrics are required in all parts of a technology vendor's business model, from product development thru sales and services.   And although the best technology is often developed in close partnership with customers, for volume technology diffusion, these final sales and service links in the technology production chain are still often the biggest challenge for a technology vendor.

The last links in the technology diffusion business are most successful when fully realized as human interfaces between technology vendor and open source technology users.  Business Decision Models' role is to deliver the focus, skills and programmatic execution in support of new technology uptake.   The word "programmatic" is key, and refers to the potential for delivering high-volume, low-cost user interactions.  Technology diffusion doesn't happen if you have a few adoptees!  Wide diffusion is your insurance policy for the future, and that means that you need a lot of activity "at the pointy end of the stick".

You can slot BDM into your overall technology marketing strategy, in particular to deliver the sophisticated business process infrastructure specialists who can bridge the gap between system and human actors.

No matter how exciting new technology is "in itself", for the technology evangelist, nothing is more exciting than earning a decision by open source technology users to commit to that technology.  And then to do it again and again.  Bring Business Decison Models on board to help make that happen!