Put BDM "On Point" And Jam The Door Open!

A Seven-Step Recipe For Success

Assess the following seven steps either as risk reduction or as opportunity acquisition:


1. SEE HOW CUSTOMER BUSINESS MODEL CHANGES DRIVE OPPORTUNITIES: Evolving business models and business architectures demand new business information platforms. Standards-driven technology platforms, often including open source components, provide the technical capabilities, comparatively low-cost investment requirements and attractive risk profiles that CEOs and CIOs need.

2. DEFINE THE BREAKTHROUGH TECHNOLOGY SALES CHALLENGE: In response to these new business demands, the BPO and B2B technical platform markets are evolving under such names as  "Cloud", "SaaS" or "PaaS" etc. Technology originators targeting these markets have two monetization challenges: (1) how to productize hard-won knowledge and (2) how to build footprint fast.  How do you productize your knowledge in a topsy-turvy world of COTS, open source and everything in between?  And how do you establish a wide enough market footprint to ensure longevity?

3. ASK HOW MANY MONTHS DO YOU HAVE:  If you are bringing a new technology or product to market, how many months do you think you have to establish a viable presence? 12 months? 18 months at most? Given the odds, it is perhaps astonishing that so many companies are still willing to compete. There are so many tasks that have to be performed well. BDM can assist in only one specific area, but it is an area that is both important -- and not typically a core capability for technology pioneers.

4. PUT BDM "ON POINT": Business Decision Models Inc. can assist you by providing affordable hi-volume but deeply knowledgeable human interaction support for your prospects and customers. Whether it is synchronous phone- or chat-based presence or asynchronous email, BDM staff will ensure that your Internet traction becomes relationship action. Going far beyond telesales, but still based around well-managed hi-volume telesales principles, BDM delivers the metrics, the processes, the knowledgeable staff, the experience-based skills, and the persistence that you need to jump through your window of opportunity.

5. BRIDGE THE HUMAN/SYSTEM CHASM: When you have been devoted to developing a great new product, and even if you have done a great job of market mapping and establishing a powerful web presence, there is still a chasm between arm's length and impersonal web interactions and the warm tones of a human voice. Bridging that human/system chasm can make the difference between being an also-ran and a dominant player in the next round.

6. JAM THE DOOR OPEN! You have mastered technology and its application to business, and you are generating Internet buzz. You have a foundation for success, but only if you bridge the chasm between Internet and human, between your company ecosystem and real human beings. You need the warm tones of the "BDM voice" on your team. Deeply knowledgeable about both BPO infrastructure technologies and hi-volume human presence, BDM staff will help ensure that your door to the future is "jammed open"!

7. ACT NOW! Contact BDM today and begin the next leg of your journey to technology success.