User Experience
A short answer is this: "In a competitive world, and for both technical and economic reasons, BPM is likely to play an increasingly important role in customer experience". This blog entry explores this proposition in more detail. But first let's qualify our short answer above by defining the terms "customer experience" and "BPM". (For the purposes of this discussion, we'll focus on BPM as "technology" or "software" and on customer experience as "customer experience system"). . . . read more |
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