Business Semantics

Data Decisioning Doubles Down

The themes developed on this site have a new home at https://datadecisioning.com, with the Data Decisioning LLC team. Data Decisioning is focused on the "data-to-decisioning-value-chain", and covers everything from Big Data all the way to decision technologies and business decision making in the executive suite. Decisions are the purpose of management! And every technology from artificial intelligence to IoT to business analytics and more is all in support of the work of management, which is decision-making. Join the Data Decisioning team for a great dialogue. There's humor, Quotes of the Week, amazing podcast interviews, analyses and the popular "virtual conference listing". See you there! 

Business is the Only "Thing" - Business Semantics and the Internet of Things - V 2.1

Bell Telephone Switchboard Operators, 1943Bell Telephone Switchboard Operators, 1943, USA (Courtesy, Wikipedia and US National Archives)

Do you want to enter the business of selling telephone switches?

Probably not. The telephone switch business is super competitive and very low margin.

But the telephone switch business is a pretty good analogy to what your Internet of Things business could be, if you get it wrong.

And you can get your new Internet of Things business model wrong if you think that all you need to do is connect M2M ("machine-to-machine") edge devices to decision makers -- without providing any business value add in the middle.

Without applying your domain knowledge, captured through business analysis, you're at the mercy of a rapidly commoditizing business of selling sensors, wires, wireless and connectivity. And this warning applies to both vendors and business users. The real value of Internet of Things programs is achieved when hard-won domain knowledge enables the addition of value between edge device and centre. Without that "value-add-in-the-middle", again, you've just built a telephone switch. . . . read more

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